Global companies like Facebook, HubSpot, Twitter, and Microsoft have long ago announced permanent work from home options, leading more and more employers to rethink keeping large, permanent office spaces for their employees.

Often in life it’s our greatest failures that teach us the biggest lessons. The same is true for the workplace, with entrepreneurs like Elon Musk and Jeff Bezos famously advocating for failure – not only because it goes hand-in-hand with innovation and creativity, but also because it bolsters resilience.

When it comes to marketing insurance and winning your customer over, the challenge is threefold: First, you need to battle numerous misconceptions and prejudices surrounding insurance. Then you need to cut through the noise and show your consumers how you’re doing it differently, and lastly, you need to gain their trust.